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Essentials of Strategic Management, by Martyn R Pitt, Dimitrios Koufopoulos
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This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, Essentials of Strategic Management does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, authors Martyn R. Pitt and Dimitrios Koufopoulos not only create understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities.
- Sales Rank: #2141905 in Books
- Published on: 2012-05-02
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 7.20" l, 1.75 pounds
- Binding: Paperback
- 472 pages
Review
This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management
Dr Tahir Rashid
Lecturer in Strategy and Marketing, Salford Business School. University of Salford
Most helpful customer reviews
1 of 1 people found the following review helpful.
This book has been an excellent tool to improve my understanding of strategic management and ...
By Segla
This book has been an excellent tool to improve my understanding of strategic management and innovation for my MBA. It now sits next to my marketing books! Very good reference with lots of case studies!!
1 of 1 people found the following review helpful.
Excellent book!
By Bhushan
Well written authentic source of Strategic Management issues. Great book for capturing Strategic Management concepts, which are explain with real life examples.
0 of 0 people found the following review helpful.
Highly recommend for all levels of interest
By bennett
This is a very readable book that takes one through the various stages of strategic management through a hands on pedagogical approach on theory and academic research with practical frameworks and methodologies, excellent case studies and clear learning objectives.
It also presents the reader with clear ideas on where to go next and how to start getting there.
I highly recommend this to people from all environments, business interests and levels.
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